Rethinking the Takeaway Moment
The takeaway cup is used for minutes and forgotten in seconds. A calm, honest look at how a drink on the go ends — and at a kinder way it could end instead.
Journal section
Sustainability
Calm, honest thinking about the takeaway moment and a kinder tomorrow, without slogans and without numbers we cannot stand behind.
01 story
Elsewhere in the Journal
Why the End of a Drink Matters
We remember experiences by how they end, yet most drinks finish with an empty cup and a search for a bin. A design note on endings, and on the final bite.
Coffee Rituals Around the World
From the espresso bar to the Ethiopian coffee ceremony, every culture has its own way of sharing coffee — and its own graceful way of ending it. A short tour.
A Tube That Tells a Story
Designing our packaging: how a paper tube of six edible cups became four panels — a name, a belief, a ritual and the facts — in English and French.