A Tube That Tells a Story
Designing our packaging: how a paper tube of six edible cups became four panels — a name, a belief, a ritual and the facts — in English and French.
Journal section
Packaging
How our packaging is designed to be held, read and remembered, in two languages.
01 story
Elsewhere in the Journal
Why the End of a Drink Matters
We remember experiences by how they end, yet most drinks finish with an empty cup and a search for a bin. A design note on endings, and on the final bite.
Coffee Rituals Around the World
From the espresso bar to the Ethiopian coffee ceremony, every culture has its own way of sharing coffee — and its own graceful way of ending it. A short tour.
Hospitality Lives in the Details
Guests rarely remember the specifications. They remember the warm cup, the name remembered, the small surprise. On the craft of details — and the final one.