Why the End of a Drink Matters
We remember experiences by how they end, yet most drinks finish with an empty cup and a search for a bin. A design note on endings, and on the final bite.
Journal section
Design
Endings, rituals and objects: why the last moment of a drink deserves as much care as the first.
01 story
Elsewhere in the Journal
Coffee Rituals Around the World
From the espresso bar to the Ethiopian coffee ceremony, every culture has its own way of sharing coffee — and its own graceful way of ending it. A short tour.
A Tube That Tells a Story
Designing our packaging: how a paper tube of six edible cups became four panels — a name, a belief, a ritual and the facts — in English and French.
Hospitality Lives in the Details
Guests rarely remember the specifications. They remember the warm cup, the name remembered, the small surprise. On the craft of details — and the final one.